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Our Creative Journey


Lead By Example Apparel is a family owned brand established in August of 2019. 

Our mission is to create unique, high quality fashion for men, women, and children who dare to be different and desire to stand out. 

We execute our mission by being free as artists and creating timeless pieces that bring newness to fashion and allow our customers to express themselves through fashion with bold statement pieces. 


What Leading By Example Means To Us

Leading by Example means showing our peers and youth it is ok to take your own path, to make efforts to better yourself, and to believe in your dreams. 


Leading by example in fashion is truly expressing your creativity through garments and aiming to serve the world without the pressure of targeting a specific market but with the pressure of staying true to oneself and knowing that the world will be intrigued by what you have to offer. 

Leading Characteristics 

Be Honest. Be Accountable. Be Loyal. Be True to Yourself. Be Teachable. Be Humble. Be Confident. Be Generous. Be Selfless. Exude & Encompass Wisdom. Learn From Your Mistakes and The Mistakes of Others. Be Fearless. Be Genuine. Be Free!

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